SEO is a highly efficient and cost-effective form of online marketing.
Search Engine Optimization can be the difference between you and your competitor gaining a customer. Finely tuned SEO increases the online visibility of your business to the online user. When future clients search for services that you offer, up you come to the top of the search results.
As we know, current online users of search engines trust their search results. This has become evident from the prominence of Google and the new usage of it as a verb.